About Marta Penda
GTM Leader, Head of Sales – Americas, Hotel & Travel Technology Executive.
Marta is a sales leader with over 15 years of experience driving revenue growth in hospitality, travel, and SaaS. She specializes in building and optimizing go-to-market teams, leading enterprise sales, and scaling technology solutions for hotel groups, chains, and travel brands across the Americas and beyond.
Building Go-To-Market Excellence in Hotel Technology
Marta Penda has spent her career at the intersection of hospitality and technology. With a deep understanding of hotel operations and SaaS solutions, she has led go-to-market strategies that drive sustainable revenue growth. Marta’s expertise lies in aligning sales execution with product innovation, ensuring technology solutions deliver measurable value to hotel partners.
Her leadership approach is grounded in structure, accountability, and people development. By building scalable sales frameworks, Marta enables teams to perform consistently while adapting to the fast-changing demands of the travel industry.
Leading Sales Teams Across Global Markets
Marta Penda is known for her ability to build and lead high-performing sales organizations across regions. From hotel groups to emerging travel tech platforms, she has successfully guided teams through growth phases, market expansion, and organizational change.
Her leadership philosophy centers on coaching, clear strategy, and collaboration. Marta empowers sales leaders to think strategically, execute confidently, and exceed revenue targets in complex and competitive markets.
Marta Penda’s Story
Marta Penda began her career on the operational side of hospitality, gaining firsthand experience in hotel management and revenue optimization. This foundation gave her a unique perspective on the challenges hotels face daily. Over time, she transitioned into technology and sales leadership, where she combined industry knowledge with strategic execution.
Having lived and worked across Europe and the United States, Marta developed a global mindset that shapes her leadership style today. Her journey from hotel operations to executive sales leadership allows her to bridge the gap between technology providers and hospitality professionals with authenticity and impact.